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Nine rules to make a permanent transition to digital
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Nine rules to make a permanent transition to digital

It is no wonder that organizations struggle with digital transformation. After all, where do you begin? Certainly not with technology, but with imagination: how do you envision your organization seven years from now?

If something is not news, it is that digitalization is turning business completely upside down. This mindset is certainly prevalent among Dutch organizations. According to Blauw Research (commissioned by KPN), a significant majority of organizations consider digital transformation as a top priority.

The research agency also adds that digital transformation is still in its early stages for most organizations. The reasons for this are varied: organizations find it difficult to let go of old systems or believe they lack the resources or personnel to do so. They clearly face significant challenges when it comes to the fundamental changes that are necessary.


This hesitation to accelerate is quite understandable. Organizations sense that digital transformation is a tall order. They won’t get there this time with new technology alone. Digital transformation goes far beyond implementing ICT, as it used to be with websites, ERP or Cloud. It requires fundamental changes to the organization and therefore bold choices. The word “transform” was chosen for a reason. It means ‘to change shape’; the larva changes into an insect or the caterpillar into a butterfly. Your ‘new organization’ may very well look very different.

Digital transformation requires, in addition to new technology, a completely new view of your organization and the way you serve your customers (in the iPM approach: customer chains). And usually it requires fundamental changes in the way your employees work together too.

Before the demise of the newspaper set in, people said, “today’s paper is tomorrow’s bottom of the rabbit hutch.”

Hester Poelman – iPM Partners

Through the soil

Don’t prolong the necessary changes any longer. In most cases, it is high time. The amount of time you have may vary depending on the industry you’re in. If you’re in the news market, you need to hurry. For a long time, the impact of digitalization on the livelihood of traditional newspapers was denied. Before the decline of newspapers began, people used to say, “Today’s newspaper is tomorrow’s bottom of the rabbit hutch.” However, without a digital response, your position in that industry will undoubtedly crumble. You’ll witness other news sources, whether with fake news or not, taking over your audience.

A clear sign that you need to act swiftly is when you witness a decline in your profitability. For instance, if an unexpected competitor emerges and snatches away your market share. It’s crucial to realize that such a situation cannot be easily countered by simply imitating a technology. That approach no longer works. Transforming your organization takes time. The speed at which you can achieve this depends on factors such as the digital resilience of your strategy and business model.

Nine rules of the game

It is unwise to rush headlong into all kinds of new technologies now. Digital transformation requires good preparation: before you run, take a break. Take a deep breath and let the future come to you. Find out what changes will impact your organization and where you need to respond to.

To gain an understanding of what digitalization means for organizations, iPM Partners utilizes nine guidelines. These guidelines express the changes in plain language. Certain guidelines hold particular significance for most organizations. By identifying the guidelines that resonate with your organization, you can build upon them. Through scenarios and stories, we develop an understanding of the impact digitalization will have on your organization. We then translate this into a change vision, accompanied by associated projects and programs.

An important question organizations must answer in this is: what do the changes mean for our customer chains? A news organization, for example, can no longer lean on printing and physically distributing news. They will have to look for digital distribution: apps for news, apps for weather. Sometimes the changes are so profound that you have to create a new organization in addition to the existing one.

Full throttle

If you are still uncertain about the changes that need to be made and require assistance to push you forward, in order to clarify where to begin and where your organization can ultimately reach, please do not hesitate to contact us. We not only understand the technological advancements surrounding digitalization, but we also have a clear understanding of the changes it requires from your organization and strategy.

We have the ability to envision your future with you and provide an approach that enables you to accelerate full throttle from now on.

A great way to quickly understand what digital transformation means for your organization is through our inspiration session: radical to digital.

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